A SALESPERSON WHO REALLY GETS SOCIAL MEDIA

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 I woke up at 5:30 to get some work done and rushed to my computer.  I had checked my e-mails the night before…so I didn’t expect any new ones.  But there was a lengthy LinkedIn e-mail from a John Garrett.  Who is John Garrett?

 I had posted a question on LinkedIn the previous afternoon asking if anyone had ideas about how to build traffic for my podcast.  John sent me two pages of suggestions at 1:30 in the morning.  What an unselfish act.

 I responded with a thank you, and he replied by inviting me to lunch to brainstorm other ideas.  I didn’t know it at the time, but that is how John builds his business relationships.  He sincerely tries to help others and has a goal to never eat alone.

 At that lunch and through other interactions with John, I’ve determined John might be the most creative salesperson I’ve ever met.

 He created a LinkedIn group titled, “Business Owners of Birmingham, Alabama.”  As of the day of this post, the group has 129 members….128 business owners…and one salesperson, John.  Of course John is a business owner, President of the Microfit Group, but he sure has packed the group to his advantage.

 And John doesn’t believe in cold calling.  He has a sure fire way of getting past the gate keeper and having decision makers want to talk with him.  John publishes a blog…so he calls up companies he respects and offers to give them free publicity to write about them.  Naturally, everyone loves a free plug.

 You may say this seems contrived, but I don’t agree.  I’ve never seen John ask for business.  He believes if you show interest in others and sincerely try to help them, they will recognize your value.  John gets it…that’s what social media is all about.

 This is David Sher, your e-Networking guy saying it’s not what you know, but whOO you know.

 John Garrett’s blog:  http://www.johnegarrett.com/

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