Currently Browsing: Big media
YOU’VE LOST CONTROL OF YOUR BRAND
Posted by David Sher in Big media, Facebook, Social MediaApr 11th, 2011 | No CommentsYou can no longer control your brand.
There once was a time when you could create an image for your business. You could buy advertising with traditional media to tell people how great you are. You could force your ad on the public & they couldn’t avoid it or respond.
Now with traditional forms of media fading, & your customers & potential customers talking with one another on the Internet, you no longer own the conversation.
To prove a point, I wrote the following post on my personal Facebook page, “Bought turkey bacon @ Publix. Sign said 2 for $4.00. Rang up for $2.79 (regular...
SOCIAL MEDIA GIVES US THE POWER
Posted by David Sher in Big media, Social MediaJan 31st, 2011 | No CommentsPlay this 2 minute podcast
I’ve always enjoyed writing letters to the editor.
Sometimes they get printed & sometimes they don’t. I never get my feelings hurt because I know the publications receive more articles than they can print, but I’m usually disappointed that I spent my time for nothing or I wasn’t able to share my view.
Recently I read a piece in the Birmingham Business Journal on social media that I didn’t feel fairly reflected the enormity of social media or the impact it will have on our lives. This is a subject that is obviously very important to me since social...
WOULDN’T IT BE NICE TO KNOW EVERYTHING?
Posted by David Sher in Big media, Internet, Social Media, TwitterDec 13th, 2010 | 3 CommentsPlay this 2 minute podcast
My partner, Phyllis Neill, & I are from different generations. There’s about a twenty-five year difference in age. She would probably want me to tell you I’m the older one.
The first thing I do when I get up in the morning is run outside & grab the newspaper. I read the newspaper from front to back so I don’t miss a thing. At the end of the day, I turn on the TV & watch the 5:30 national news on one of the traditional TV networks. At 10:00, I often watch the local news.
Phyllis never reads the newspaper. And she doesn’t watch TV news. ...
CAN YOUR BUSINESS MAKE MONEY WITH SOCIAL MEDIA?
Posted by David Sher in Big media, Social MediaAug 2nd, 2010 | No CommentsPlay this 2 minute podcast
Todd Snapp, the Digital Media Manager at TekSouth, could hardly contain his enthusiasm. He was telling me & Phyllis Neill, my partner at WeMentor, how social media had caused his business to take off.
Of course Phyllis & I enjoyed hearing his story since the number one question we are asked is, “Can my business make money with social media?” or stated another way, “How do you get a return on investment with social media?”
Here are Todd’s comments in his own words:
“We have a web-based training system which for a few years had moderate success in...
YOUR BUSINESS IS INVISIBLE IF YOU’RE NOT ON THE INTERNET
Posted by David Sher in Big media, Facebook, Google, LinkedIn, Social Media, TwitterJul 24th, 2009 | No CommentsThere was a time when you could count on the Yellow Pages or your Web Site to to drive traffic to your business–no more.
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Who wants to be sold something?
Posted by David Sher in Big media, LinkedIn, Social MediaMay 22nd, 2009 | No CommentsPeople like to buy, but they don’t want to be sold. Social Media is replacing “push” media.
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A handy dandy gadget that does everything
Posted by David Sher in Big mediaMay 1st, 2009 | No CommentsThis gadget replaces envelopes, radios, turntables, newspapers, movies, VCR’s, tv’s, pay phones, and typewriters. Big media is in big trouble.
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Traditional networking + social media (facebook + LinkedIn + Twitter) = More money, more friends, and a healthier life.
Newspapers are in big trouble
Posted by David Sher in Big mediaApr 17th, 2009 | No CommentsNewspapers are losing readership and ad revenues.
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Traditional networking + social media (facebook + LinkedIn + Twitter) = More money, more friends, and a healthier life.
About Me
Subscribe to my Monday morning podcast, Confessions of a Darn Good Networker, on iTunes.
DAVID SHER
Social Media Strategist
WHAT A DIFFERENCE TWO MINUTES CAN MAKE
2 minute podcasts Monday mornings to build your business & personal network
Everything good that has happened to me is because of others.
My brother, Martin, & I are Co-CEOs of AmSher Receivables Management—a nationally licensed collection agency headquartered in Birmingham, Alabama.
I am also a partner with Phyllis Neill at WeMentor Social Media Marketing - the first agency of its kind in Birmingham, Alabama to specialize exclusively in the creation and execution of social media strategies for all types of businesses.
David Sher, Social Media Strategist
See my other sites:
- My profile on LinkedIn
- WeMentor Social Media Marketing
- WeMentor Facebook fan page
- My Twitter profile
- Amsher Receivables Management
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