Currently Browsing: Facebook

YOU’VE LOST CONTROL OF YOUR BRAND

Posted by David Sher in Big media, Facebook, Social MediaApr 11th, 2011 | No Comments
You can no longer control your brand. There once was a time when you could create an image for your business. You could buy advertising with traditional media to tell people how great you are.  You could force your ad on the public & they couldn’t avoid it or respond. Now with traditional forms of media fading, & your customers & potential customers talking with one another on the Internet, you no longer own the conversation. To prove a point, I wrote the following post on my personal Facebook page, “Bought turkey bacon @ Publix.  Sign said 2 for $4.00.  Rang up for $2.79 (regular...
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YOU CAN RAISE MONEY ON FACEBOOK

Posted by David Sher in Facebook, Social MediaMar 14th, 2011 | No Comments
When friends ask me what I do for a living, I tell them I’m a social media missionary.  This is probably not surprising, but many of my contemporaries don’t understand social media.  My friends constantly tell me, I don’t care what others had for lunch.”  Or “Why don’t those folks on Facebook get a life?” I do my best to explain the possibilities, but I’m usually not successful.  So it’s great when I get someone’s attention. Richard Friedman is the Executive Director of the Birmingham Jewish Federation.  He’s a great fundraiser, communicator, & community leader,...
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WITH SOCIAL MEDIA–YOU’RE BUSINESS CAN’T SUCK

Posted by David Sher in Blogs, Facebook, Social Media, TwitterFeb 21st, 2011 | No Comments
Play this 2 minute podcast Last summer I flew to Orlando to attend a convention.  I arrived in Orlando in the heat of the day, took a fifty minute cab ride to the Marriott World Center that cost almost as much as my Southwest Airline ticket, & was shocked to see a hotel check in line that wrapped around the lobby.  I was not happy.  The World Center is a first class hotel & I felt it was inexcusable to have such a long wait. So I pulled out my Blackberry & tweeted my dissatisfaction.  By the time I got to my room, I received a response from the Marriott apologizing. There was a...
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THIS BLOG POST IS IMPORTANT, BUT NOT PROVOCATIVE

Posted by David Sher in Facebook, LinkedIn, Traditional Networking, salesJan 24th, 2011 | 2 Comments
Play this 2 minute podcast I recently had a conversation with my business partner, Phyllis Neill.  I told her I really wanted to get more feedback or comments on my blog.  I had visited Ike Pigott’s blog & he had received more comments on his most recent post than I had gotten in the past two years combined.  Pretty depressing for me.  Phyllis told me in order to get a greater response, I needed to be more provocative. Well, my subject matter just doesn’t lead to anything that controversial.  This blog is all about doing the little things in life everyday that make you successful. ...
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ARE YOUR FRIENDS ON FACEBOOK SUPERFICIAL?

Posted by David Sher in Facebook, Social MediaJan 17th, 2011 | No Comments
Play this 2 minute podcast   I have a female neighbor who’s probably close to eighty years old.  She lives by herself & doesn’t get out very much.  I know that because I often see her at her front door waiting for the mailman.  When the mail arrives she’s often in her bathrobe.  I think about her & other seniors as I get older myself.  We may become less mobile & more isolated; not able to see our children or grandchildren as often & visit less with friends. That being said, I really feel that those of us who have a variety of Facebook friends will feel less secluded. I...
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HOW BIG IS FACEBOOK?

Posted by David Sher in Facebook, Social MediaDec 27th, 2010 | No Comments
Play this 2 minute podcast When our children were babies, I’d play a game with them where I would hold my hands together over their bodies & say, How big is baby?, “ then I would open my arms as wide as possible & say, “SOOOO Big.”  Of course, they weren’t really that big, but we’re going to talk about something so enormous, it’s difficult to comprehend—Facebook. What’s amazing is how many business people ignore Facebook & don’t understand its impact. Facebook currently has over 500 million members.  It took radio 38 years to reach 50 million users; television...
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GET A BETTER PERSPECTIVE ON LIFE–TRY SOCIAL MEDIA

Posted by David Sher in Facebook, Social MediaDec 20th, 2010 | 2 Comments
Play this 2 minute podcast   On my podcast a few weeks ago I made a post that I hated for people to call or e-mail to remind me about scheduled lunches or meetings.  I feel insulted when someone sends me a reminder because I feel like they think I am undependable or not organized enough to remember to show up.  I was overwhelmed with comments saying not only was it a good idea to confirm meetings, but preferable.  I still wasn’t convinced, but then shortly after that I had a lunch date that didn’t show up.  Well, I’m certainly reconsidering. When I found out my daughter & son-in-law...
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A DARN INTERESTING COMMENT ABOUT FACEBOOK TURNING YOUR BIRTHDAY INTO SPAM

Posted by David Sher in Facebook, Social MediaDec 6th, 2010 | No Comments
Play this 2 minute podcast Last week, I asked the question if birthday wishes from your friends on Facebook are meaningful or just spam.  The overwhelming response was that everyone enjoyed getting them. Doug McDowell posted one of those comments.  Here’s what he said (edited slightly for brevity): “It’s a more complex topic than it seems on the surface.” “I don’t consider birthday wishes to qualify as spam unless they contain some product offer…”Hey David Happy Birthday and it would be even happier if you check out this link to my great new product!!!”  Still, I can see it...
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HAS FACEBOOK TURNED YOUR BIRTHDAY INTO SPAM?

Posted by David Sher in Facebook, Social MediaNov 29th, 2010 | 3 Comments
Play ths 2 minute podcast   I got the first one the night before my birthday; then another & another & another.  By the next morning they were coming in waves.  Happy Birthday, David; Hope you have a fantastic day;  hope you have a great day; hope you have a fabulous day; an amazing day; a wonderful day. It was like I Googled synonyms for the word, “great.” If you haven’t figured this out already, these were the messages that were posted on my Facebook wall on my most recent birthday. Well, quite frankly I don’t know how to feel about this? Remember the time when a few friends...
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I’M SICK OF HEARING ABOUT SOCIAL MEDIA PRIVACY

Posted by David Sher in Facebook, Google, Internet, LinkedIn, Social Media, TwitterNov 22nd, 2010 | 1 Comment
Play this 2 minute podcast I will gag if I see another media story about protecting your privacy on Social Media.  The media is always screaming, “Be careful of your connections on the Internet.” About a hundred people a day get killed in automobile accidents in the U.S.  However, I don’t hear the media suggesting you shouldn’t travel by car. Here’s an e-mail I received from a Facebook friend who before hooking up on Facebook I had never met.  “We’ve recently been asked to handle social media training/coaching for a few clients & we are so busy with  our brand marketing and...
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