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SOCIAL MEDIA–DON’T RUN AWAY YOUR FRIENDS

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterApr 26th, 2010 | 1 Comment
Play this 2 minute podcast Have you ever gone out on a Saturday night to a party to get away from work and all its pressures—only to be followed around by some insensitive jerk whose determined to discuss business whether you want to or not?  Does this make you like him?  Even more importantly, will this lead you to do business with him? That is how some people act with social media. I have a business and Facebook friend who was unemployed for some time.  When he finally landed a job, he invited me to join his company Facebook page.  I had no interest, so I ignored his request.  That didn’t...
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SOCIAL MEDIA FOR B2B IS POWERFUL

Posted by David Sher in Blogs, Facebook, LinkedIn, Podcast, Social Media, TwitterApr 12th, 2010 | No Comments
Play this 2 minute Podcast   The number one question I get asked is, “Does social media work for businesses selling to other businesses? I have been a business owner for 40 years.  I with my brother, Martin, have operated a retail clothing store, a furniture store, a rent-to-own business, an outsourcing company, & a collection agency.  The one thing they all have in common is we spent a fortune on sales & marketing…TV, radio, newspaper, trade shows…big budgets.  A few months ago, Phyllis Neill & I started WeMentor Social Media Marketing to help companies develop social media...
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OH NO! THEY’RE NOT FOLLOWING ME ON TWITTER OR FACEBOOK

Posted by David Sher in Facebook, Social Media, TwitterMar 29th, 2010 | No Comments
Play this 2 minute podcast I always make a point to thank friends when they do a favor for me.  It takes a few extra seconds, but my mother taught me the importance of a heartfelt “thank you” & I feel guilty if I don’t. So when a friend of mine tweeted a link to one of my podcasts, I sent her a direct message to thank her.  Wow, I was surprised to discover she wasn’t following me so the direct message bounced back.  For a moment I got my feelings hurt.  But then after a moment of reflection, I determined that wasn’t fair to her or to me.  Did this mean she didn’t like me? ...
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IF YOU WANT TO BE FOUND–TRY LINKEDIN

Posted by David Sher in Facebook, LinkedIn, Social Media, Twitter, YouTubeMar 15th, 2010 | No Comments
Play this two minute podcast I received the e-mail while I was attending the National Speakers Association meeting in Phoenix & I had to rub my eyes to believe it.  I have a very dear friend who is a retired doctor.  One day she told me she wanted to go back to work part time, but wasn’t about ready to go out & look for a job.  She said, “I’m a highly qualified professional.  I’ve never prepared a resume in my life and I’m not going to go out & beg for employment.” I convinced her to set up a profile on LinkedIn and add some connections, but told her she needed to...
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FACEBOOK–SAVE BIG BUCKS

Posted by David Sher in Facebook, Social MediaFeb 15th, 2010 | No Comments
Play this 2 minute podcast My business partner, Phyllis Neill, at WeMentor Social Media Marketing & I were off to visit with John Montgomery at Big Communications.  John & I have become good friends through his community volunteerism. John is a great advertising guy & I wanted Phyllis to meet him.  I had never been to John’s office, so I was startled but not surprised to see a big mannequin of the old Shoney’s Restaurant Big Boy at the front entrance.  Big Boy…Big Communications…I got it. We sat down with John & he told us about his varied clientele ranging from Ringling...
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AVOID SOCIAL MEDIA AT YOUR OWN RISK

Posted by David Sher in Facebook, LinkedIn, Social MediaFeb 8th, 2010 | 1 Comment
Play this 2 minute podcast My wife & I recently went to see Buddy—The Buddy Holly Story & had the best time.  Buddy is in his early twenties & has the good fortune to sign a recording contract with Decca Records.  However, Decca wanted him to sing gospel & Buddy wanted to sing rock & roll.  The issue was adults were afraid of rock & roll.  They didn’t understand it & thought it would ruin their children. So Buddy quit Decca & shortly thereafter signed with a record company that would allow him sing rock & roll.  Between August ‘57 & August ‘58,...
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I REALLY LIKE SOCIAL MEDIA

Posted by David Sher in Facebook, LinkedIn, Social Media, Twitter, YouTubeFeb 1st, 2010 | No Comments
Play this two minute podcast   I really really like social media.  I know that this should come as no surprise, but I can’t quite get over how much Facebook, LinkedIn, & Twitter have enriched my life and broadened my friendships. Recently I had a close friend take me aside and tell me she thought one of my posts on Facebook was a little too personal.  I thought about it and decided to ask my Facebook friends if they agreed. I posted that I had received a massage at the Birmingham School of Massage.  I had lots of responses…more than you would ever imagine and thankfully everyone thought...
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ARE FACEBOOK AND THE INTERNET GOOD OR BAD?

Posted by David Sher in Facebook, Internet, Social Media, Traditional NetworkingJan 25th, 2010 | No Comments
Play this two minute podcast   She grimaced when she warned me of the risks of teenage girls being on Facebook.  I was attending a birthday party for my three year old grandson, Eric, in Atlanta.  The woman, who works with abused children, is a friend of my son.  She explained that older men get on Facebook, prepare a bogus profile pretending to be a teenage boy… gain the girl’s trust and make arrangements to meet…putting the girl at risk.  I guess this is what we see on Dateline NBC’s To Catch a Predator.  She said she would never allow her children on Facebook. A few minutes earlier...
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SOCIAL MEDIA–IT’S ALL ABOUT THE PEOPLE

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterJan 18th, 2010 | No Comments
Play this 2 minute podcast I stepped into the shower at the YMCA after my morning swim.  There was an older gentleman there, probably in his early eighties, who I had seen at the Y from time to time. He saw me walk in & said, “There’s this woman I see regularly in the pool.  She’s always so sad and wants to talk.  She tells me how lonely she is…that she lost her husband and has no one to speak with.  She then starts crying.  You can’t walk away.  You have to talk with her.” Then he went on to tell me how important people are.  He said there’s nothing worse in life than...
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SOCIAL MEDIA–YOUR SURVIVAL DEPENDS ON IT

Posted by David Sher in Blogs, Facebook, LinkedIn, Social Media, TwitterJan 11th, 2010 | No Comments
Play this 2 minute podcast   I had lunch recently with a life long friend.  We hadn’t talked in a good while so it was great catching up.  He asked what I was doing and I told him I was working with a partner, Phyllis Neill, to help companies make money using social media.  He didn’t have the foggiest idea what I was talking about.  So I set about explaining LinkedIn, Facebook, Twitter, Blogs, you know, all the usual suspects. I told him about writing a profile on LinkedIn, building up your connections, joining groups, answering questions.  I explained how he could make & build new...
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