Currently Browsing: Facebook

FACEBOOK IS NOT LINKEDIN IS NOT TWITTER

Play this 2 minute podcast    I will create some disagreement on this post, but I feel strongly about it and since this is my space, I get to have an opinion. Whoever came up with the idea of being able to post your social media updates onto one site and then have it populate on all of them at once basically screwed up.  Okay, it’s not the aggregator’s fault; it’s the user.  Let’s talk about Facebook, LinkedIn, & Twitter.  It’s true all three have an area to post updates.  However, Facebook is a social site; LinkedIn is a business site; & Twitter is totally different from...
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DON’T USE MY FACEBOOK WALL AS YOUR BILLBOARD

Play this 2 minute podcast My business partner, Phyllis Neill, & I agree on just about everything relating to social media.  But I think we’ve finally found something to disagree about. This is election week.  Beginning the early part of last week I got a post on my wall from a Facebook friend which said the following, “John Doe asks:  Will you join me in committing to vote?  Join the Commit to Vote Challenge & inspire your friends to vote.”  A few minutes later I received another & then another.  And I continued to get them all week long. Now I need to explain I’m very...
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THE ONE RIGHT WAY TO DO SOCIAL MEDIA

Play this 2 minute podcast Okay, so there’s no one right way to do social media.  What works for one person or business won’t work for another.  That’s why it’s so important to have a goal & then match your strategy against that goal. However, there are a lot of “experts” who tell you exactly how social media should be done & criticize you if you don’t do it their way. Take the decision as to whether you should know everyone in your LinkedIn network.  LinkedIn recommends you have a relationship with your connections.  However, I attended a break out session at the National...
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THE SOCIAL NETWORK

Play this 2 minute podcast   My wife & I went to see the movie, The Social Network, & it is fascinating. The Social Network is the story of how Mark Zuckerberg builds Facebook into a wildly successful business & becomes a billionaire in his early 20s.  Roger Ebert in his movie review says Zuckerberg is tone-deaf in social situations. In order to conceive of Facebook, Zuckerberg needed to know almost nothing about relationships or human nature (& apparently he didn’t).” Well, the whole basis of this blog is it’s whOO you know & not what you know.  And if Zuckerberg had...
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I ADMIT IT–I LIKE FACEBOOK

Play this 2 minute podcast This is embarrassing to admit.  I actually like Facebook.  There, I’ve said it. Almost every one of my contemporaries…particularly my male friends tell me.  “Facebook is a waste of time.  Don’t people have anything better to do?  I really don’t care that someone had a pizza for lunch or they walked their dog.” Well, I didn’t understand Facebook at first either, but I get it now. Actually, the first time I got on Facebook a couple of years ago & invited some friends, I got a jolt of the possibilities.  Within one day, I received an acceptance from...
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IS IT POSSIBLE TO DO ALL SOCIAL MEDIA WELL?

Play this 2 minute podcast I got this e-mail from a business friend & at first I was taken back.  He said, “That 164 million number you sited is HUGE.  However, I Googled Windows Live Profile ‘David Sher’, & couldn’t find you.  What’s up with that?” Well, I just didn’t know how to respond. To give some background, I recently published an article in the Birmingham Business Journal titled, “The Ten Things Businesses Need to Know about Social Media.” For item number two, I stated, “Social Media is not just Facebook & Twitter.  LinkedIn has over 75 million...
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SOCIAL MEDIA–I FINALLY GET IT

Play this 2 minute podcast   A good business friend stopped me before the meeting.  He knows I’m heavily involved in social media & he couldn’t wait to tell me he wasn’t going to get sucked in. He said when CB’s were the big thing and everyone had a “handle,” he cleverly avoided that nonsense because he knew it was just a fad.  Well, he has totally underestimated social media.  Not only is social media here to stay, it is a game changer. I contend that the creation of the computer & the Internet is right up there with the discovery of the wheel, the invention of the printing...
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HOW A TWO YEAR OLD TAUGHT ME EVERYTHING I KNOW ABOUT NETWORKING

Play this 2 minute podcast  I walked into the room, looked around, & there was my two year old grandson playing with a toy steam engine in the corner of the den.  He looked up, saw me, a huge smile spread across his face, & he yelled at the top of his lungs…”D is here, Mama, D is here!”  Then he leaped to his feet, ran across the room, & hugged my legs.  I think he was really glad to see me. Well, there you have it.  Everything you need to know about networking from a two year old.  It seems like many people in life & on the Internet are only focused on themselves. ...
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WAS MY SOCIAL MEDIA RESPONSE APPROPRIATE?

Play this 2 minute podcast   I give a lot of speeches about social media and how it helps people build relationships.  I gave a social media talk a couple of weeks ago emphasizing how many people are in my LinkedIn network, my number of Facebook friends, how many followers I have on Twitter and so forth….emphasizing that social media has given me the opportunity meet a lot of new people. A couple of days after that presentation I received an e-mail from one of the participants.  She said she’s on the board of a nonprofit organization and “since I have everyone in Birmingham on my...
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HOW ABOUT A 24 YEAR OLD SALES SUPERSTAR?

Play this 2 minute podcast    I completed my speech on social media when a young woman came up, handed me her business card & introduced herself.  She said she really enjoyed my speech & hoped we could discuss further.    I thanked her for her comments & proceeded to talk to others who had come to shake my hand. A few days later, I received an invitation to join her network on LinkedIn & then an invitation to be her friend on Facebook.  I was not surprised, considering her young age, that she was active on Facebook, but I was startled that we had 19 friends in common.  I...
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