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SOCIAL MEDIA–DON’T RUN AWAY YOUR FRIENDS

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterApr 26th, 2010 | 1 Comment
Play this 2 minute podcast Have you ever gone out on a Saturday night to a party to get away from work and all its pressures—only to be followed around by some insensitive jerk whose determined to discuss business whether you want to or not?  Does this make you like him?  Even more importantly, will this lead you to do business with him? That is how some people act with social media. I have a business and Facebook friend who was unemployed for some time.  When he finally landed a job, he invited me to join his company Facebook page.  I had no interest, so I ignored his request.  That didn’t...
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HOW TO GET THE MOST OUT OF LINKEDIN RECOMMENDATIONS

Posted by David Sher in LinkedIn, Social MediaApr 19th, 2010 | No Comments
Play this 2 minute podcast Have you ever looked at your LinkedIn Status updates and seen anything like this? “John Doe was recommended by Bill Smith.”  Then directly under that you see, “John Doe recommends Bill Smith.” Now isn’t it clear John called Bill & said, “If you recommend me, then I will recommend you.”  Does this instill confidence in you that John & Bill do good work? I call this a “circular” recommendation.  If the primary purpose of LinkedIn is to build credibility, I don’t think resorting to a “swap” to get people to say nice things about you...
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SOCIAL MEDIA FOR B2B IS POWERFUL

Posted by David Sher in Blogs, Facebook, LinkedIn, Podcast, Social Media, TwitterApr 12th, 2010 | No Comments
Play this 2 minute Podcast   The number one question I get asked is, “Does social media work for businesses selling to other businesses? I have been a business owner for 40 years.  I with my brother, Martin, have operated a retail clothing store, a furniture store, a rent-to-own business, an outsourcing company, & a collection agency.  The one thing they all have in common is we spent a fortune on sales & marketing…TV, radio, newspaper, trade shows…big budgets.  A few months ago, Phyllis Neill & I started WeMentor Social Media Marketing to help companies develop social media...
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IF YOU WANT TO BE FOUND–TRY LINKEDIN

Posted by David Sher in Facebook, LinkedIn, Social Media, Twitter, YouTubeMar 15th, 2010 | No Comments
Play this two minute podcast I received the e-mail while I was attending the National Speakers Association meeting in Phoenix & I had to rub my eyes to believe it.  I have a very dear friend who is a retired doctor.  One day she told me she wanted to go back to work part time, but wasn’t about ready to go out & look for a job.  She said, “I’m a highly qualified professional.  I’ve never prepared a resume in my life and I’m not going to go out & beg for employment.” I convinced her to set up a profile on LinkedIn and add some connections, but told her she needed to...
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LINKEDIN–HIDE YOUR CONNECTIONS OR NOT?

Posted by David Sher in LinkedIn, Social MediaMar 8th, 2010 | No Comments
Play this 2 minute podcast I received a call on my voice mail from the marketing director of a large professional firm where I had trained their managers on LinkedIn. She said the firm is making serious progress on developing their LinkedIn program, but one of the partners was recommending everyone in the firm be required to hide their connections.  She wanted to know what I thought before they made their decision.
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AVOID SOCIAL MEDIA AT YOUR OWN RISK

Posted by David Sher in Facebook, LinkedIn, Social MediaFeb 8th, 2010 | 1 Comment
Play this 2 minute podcast My wife & I recently went to see Buddy—The Buddy Holly Story & had the best time.  Buddy is in his early twenties & has the good fortune to sign a recording contract with Decca Records.  However, Decca wanted him to sing gospel & Buddy wanted to sing rock & roll.  The issue was adults were afraid of rock & roll.  They didn’t understand it & thought it would ruin their children. So Buddy quit Decca & shortly thereafter signed with a record company that would allow him sing rock & roll.  Between August ‘57 & August ‘58,...
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I REALLY LIKE SOCIAL MEDIA

Posted by David Sher in Facebook, LinkedIn, Social Media, Twitter, YouTubeFeb 1st, 2010 | No Comments
Play this two minute podcast   I really really like social media.  I know that this should come as no surprise, but I can’t quite get over how much Facebook, LinkedIn, & Twitter have enriched my life and broadened my friendships. Recently I had a close friend take me aside and tell me she thought one of my posts on Facebook was a little too personal.  I thought about it and decided to ask my Facebook friends if they agreed. I posted that I had received a massage at the Birmingham School of Massage.  I had lots of responses…more than you would ever imagine and thankfully everyone thought...
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SOCIAL MEDIA–IT’S ALL ABOUT THE PEOPLE

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterJan 18th, 2010 | No Comments
Play this 2 minute podcast I stepped into the shower at the YMCA after my morning swim.  There was an older gentleman there, probably in his early eighties, who I had seen at the Y from time to time. He saw me walk in & said, “There’s this woman I see regularly in the pool.  She’s always so sad and wants to talk.  She tells me how lonely she is…that she lost her husband and has no one to speak with.  She then starts crying.  You can’t walk away.  You have to talk with her.” Then he went on to tell me how important people are.  He said there’s nothing worse in life than...
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SOCIAL MEDIA–YOUR SURVIVAL DEPENDS ON IT

Posted by David Sher in Blogs, Facebook, LinkedIn, Social Media, TwitterJan 11th, 2010 | No Comments
Play this 2 minute podcast   I had lunch recently with a life long friend.  We hadn’t talked in a good while so it was great catching up.  He asked what I was doing and I told him I was working with a partner, Phyllis Neill, to help companies make money using social media.  He didn’t have the foggiest idea what I was talking about.  So I set about explaining LinkedIn, Facebook, Twitter, Blogs, you know, all the usual suspects. I told him about writing a profile on LinkedIn, building up your connections, joining groups, answering questions.  I explained how he could make & build new...
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TWITTER ON LINKEDIN – A GOOD IDEA GONE BAD

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterJan 4th, 2010 | 1 Comment
Play this 2 minute podcast   What a great idea.  Now you can automatically post your Tweets to LinkedIn & vice versa.  But this upgrade has made a real mess of viewing status updates on LinkedIn. I get great value from LinkedIn.  I enjoy Facebook & play around with Twitter, but LinkedIn is the one social media platform that helps me every day in business.  LinkedIn lets me tell my business contacts what’s going on with AmSher & WeMentor.  My LinkedIn posts talk about our company honors, successes, and achievements. The LinkedIn status updates allow me quickly & easily to...
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