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IS IT POSSIBLE TO DO ALL SOCIAL MEDIA WELL?

Posted by David Sher in Facebook, LinkedIn, Social Media, Twitter, YouTubeSep 27th, 2010 | 1 Comment
Play this 2 minute podcast I got this e-mail from a business friend & at first I was taken back.  He said, “That 164 million number you sited is HUGE.  However, I Googled Windows Live Profile ‘David Sher’, & couldn’t find you.  What’s up with that?” Well, I just didn’t know how to respond. To give some background, I recently published an article in the Birmingham Business Journal titled, “The Ten Things Businesses Need to Know about Social Media.” For item number two, I stated, “Social Media is not just Facebook & Twitter.  LinkedIn has over 75 million...
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HOW A TWO YEAR OLD TAUGHT ME EVERYTHING I KNOW ABOUT NETWORKING

Posted by David Sher in Facebook, LinkedIn, Social Media, Traditional Networking, TwitterSep 6th, 2010 | No Comments
Play this 2 minute podcast  I walked into the room, looked around, & there was my two year old grandson playing with a toy steam engine in the corner of the den.  He looked up, saw me, a huge smile spread across his face, & he yelled at the top of his lungs…”D is here, Mama, D is here!”  Then he leaped to his feet, ran across the room, & hugged my legs.  I think he was really glad to see me. Well, there you have it.  Everything you need to know about networking from a two year old.  It seems like many people in life & on the Internet are only focused on themselves. ...
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WAS MY SOCIAL MEDIA RESPONSE APPROPRIATE?

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterAug 30th, 2010 | 5 Comments
Play this 2 minute podcast   I give a lot of speeches about social media and how it helps people build relationships.  I gave a social media talk a couple of weeks ago emphasizing how many people are in my LinkedIn network, my number of Facebook friends, how many followers I have on Twitter and so forth….emphasizing that social media has given me the opportunity meet a lot of new people. A couple of days after that presentation I received an e-mail from one of the participants.  She said she’s on the board of a nonprofit organization and “since I have everyone in Birmingham on my...
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A LINKEDIN DILEMMA

Posted by David Sher in LinkedIn, Social MediaAug 16th, 2010 | 7 Comments
Play this 2 minute podcast   I usually have a strong opinion about the proper etiquette on LinkedIn, but I’m stumped on this one. I feel I’m generally right, but feel badly about my choice.  I received an invitation request from someone in my LinkedIn network.  His note said, “Would you mind passing this along to Mr. Doe?  I would really appreciate it.”  He included a sales pitch for himself & his service. However I had only met the sender once at a meeting & really didn’t know him.  After that meeting, he sent me an invitation to join his LinkedIn network & I accepted. ...
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IT’S WHOO YOU KNOW ON STEROIDS

Posted by David Sher in LinkedIn, Traditional NetworkingAug 9th, 2010 | 1 Comment
Play this 2 minute podcast I’ve lived in Birmingham all of my adult life and I promised I would never leave because I would give up the biggest competitive advantage I have in life & business.  I know a lot of people.  And as you’ve heard me say, “It’s whoo you know.”  If I were to move some place else, I would have to start all over again…something that seems inconceivable. Then I received an e-mail through LinkedIn from Warren Smedley a good business friend of mine.  He said, “We have a new PhD researcher in the Cancer Center at UAB and when I met her husband, Gene Wahnefried,...
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HOW ABOUT A 24 YEAR OLD SALES SUPERSTAR?

Posted by David Sher in Facebook, LinkedIn, salesJul 5th, 2010 | No Comments
Play this 2 minute podcast    I completed my speech on social media when a young woman came up, handed me her business card & introduced herself.  She said she really enjoyed my speech & hoped we could discuss further.    I thanked her for her comments & proceeded to talk to others who had come to shake my hand. A few days later, I received an invitation to join her network on LinkedIn & then an invitation to be her friend on Facebook.  I was not surprised, considering her young age, that she was active on Facebook, but I was startled that we had 19 friends in common.  I...
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THIS IS HOW SOCIAL MEDIA IS SUPPOSED TO WORK

Posted by David Sher in Blogs, LinkedIn, Podcast, Social MediaJun 28th, 2010 | No Comments
 Play this 2 minute podcast I opened my LinkedIn invitation & it included a note that said, “Hi David, I’m sitting here next to George Whitson & he tells me you trained him on social media & LinkedIn.  Would you join my LinkedIn network?”  I accepted his invitation & immediate received a note back from him saying, “I’m the sales manager at my company & I’m looking to hire someone to help us with social media.  Would you please give me a call? Wow!  That felt really good, so naturally I did as directed & called him first thing the next morning. He answered...
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SOCIAL MEDIA–NETWORKING ON STEROIDS

Posted by David Sher in Facebook, LinkedIn, Social Media, Traditional Networking, TwitterJun 7th, 2010 | No Comments
Play this 2 minute podcast I recently received an e-mail from Lynn Rathmell who works for Jewish Family Services.  One of her duties is to help unemployed people find work.  She asked me to meet with a seasoned business executive who lost his high level management position when his business was sold. Lynn felt if I tutored him on social media & LinkedIn, I could help him find a job. When I met him, his first comment was, “In the past I haven’t done a very good job of networking.  I ran a successful distribution business for many years & didn’t feel networking was important.  Now...
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SOCIAL MEDIA–YOUR ONLY CHANCE TO BE FOUND

Posted by David Sher in Blogs, Facebook, Google, Internet, LinkedIn, Podcast, Social Media, TwitterMay 31st, 2010 | No Comments
Play this 2 minute podcast    Whenever I present to a group, I ask, “If you were to meet a person you didn’t know, how would you check her out?”  The response is always the same, “I would Google them.” It’s said, you only have one chance to make a first impression.  The first information anyone sees about you are the first few entries on Google. This really got my attention when I was training a successful CEO on social media.  He said, “I’m kind of a private person & I really don’t want everyone to know my business.”  However, when I Googled his name & company,...
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WHAT NOT TO DO WHEN YOU SCREW UP

Posted by David Sher in LinkedIn, Traditional NetworkingMay 24th, 2010 | No Comments
Play this 2 minute podcast I had just finished a call & I thought I might be late.  I actually pulled into the restaurant two minutes early to meet with a business associate I hadn’t seen in a while. I had found him on LinkedIn & sent him an invitation.  He accepted & invited me to lunch.  I thought it would be fun to catch up. Well, I went flying into the restaurant because I hate to be late & he wasn’t there.  I waited a few minutes & called his cell phone.  No answer.  I sent him an e-mail & a text.  Still no response. There wasn’t anything left to do so...
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