Currently Browsing: Podcast

THIS IS HOW SOCIAL MEDIA IS SUPPOSED TO WORK

Posted by David Sher in Blogs, LinkedIn, Podcast, Social MediaJun 28th, 2010 | No Comments
 Play this 2 minute podcast I opened my LinkedIn invitation & it included a note that said, “Hi David, I’m sitting here next to George Whitson & he tells me you trained him on social media & LinkedIn.  Would you join my LinkedIn network?”  I accepted his invitation & immediate received a note back from him saying, “I’m the sales manager at my company & I’m looking to hire someone to help us with social media.  Would you please give me a call? Wow!  That felt really good, so naturally I did as directed & called him first thing the next morning. He answered...
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SOCIAL MEDIA–YOUR ONLY CHANCE TO BE FOUND

Posted by David Sher in Blogs, Facebook, Google, Internet, LinkedIn, Podcast, Social Media, TwitterMay 31st, 2010 | No Comments
Play this 2 minute podcast    Whenever I present to a group, I ask, “If you were to meet a person you didn’t know, how would you check her out?”  The response is always the same, “I would Google them.” It’s said, you only have one chance to make a first impression.  The first information anyone sees about you are the first few entries on Google. This really got my attention when I was training a successful CEO on social media.  He said, “I’m kind of a private person & I really don’t want everyone to know my business.”  However, when I Googled his name & company,...
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SOCIAL MEDIA FOR B2B IS POWERFUL

Posted by David Sher in Blogs, Facebook, LinkedIn, Podcast, Social Media, TwitterApr 12th, 2010 | No Comments
Play this 2 minute Podcast   The number one question I get asked is, “Does social media work for businesses selling to other businesses? I have been a business owner for 40 years.  I with my brother, Martin, have operated a retail clothing store, a furniture store, a rent-to-own business, an outsourcing company, & a collection agency.  The one thing they all have in common is we spent a fortune on sales & marketing…TV, radio, newspaper, trade shows…big budgets.  A few months ago, Phyllis Neill & I started WeMentor Social Media Marketing to help companies develop social media...
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A SALESPERSON WHO REALLY GETS SOCIAL MEDIA

Posted by David Sher in LinkedIn, Podcast, Social Media, salesNov 2nd, 2009 | No Comments
Play this 2 minute podcast    I woke up at 5:30 to get some work done and rushed to my computer.  I had checked my e-mails the night before…so I didn’t expect any new ones.  But there was a lengthy LinkedIn e-mail from a John Garrett.  Who is John Garrett?  I had posted a question on LinkedIn the previous afternoon asking if anyone had ideas about how to build traffic for my podcast.  John sent me two pages of suggestions at 1:30 in the morning.  What an unselfish act.  I responded with a thank you, and he replied by inviting me to lunch to brainstorm other ideas.  I didn’t know...
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THANKS TO SOCIAL MEDIA…SMALL BUSINESSES CAN COMPETE

Posted by David Sher in LinkedIn, Podcast, Social MediaAug 24th, 2009 | 2 Comments
Play this two minute podcast   I was rushing out the door, heading for a workout, when I got a call on my cell.  It was from a business owner friend of mine who had a problem.   He was being audited by Federal wage & hour & he was looking for an experienced attorney who specializes in that area of the law.  He said, “I know you have lots of connections,” and I was wondering if you know a lawyer you could recommend.”  Fortunately I hadn’t had any need for wage & hour counseling, but I had recently talked with a client of mine who was having the same issue.  I called him...
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