Currently Browsing: Social Media

IS IT POSSIBLE TO BAN SOCIAL MEDIA AT WORK?

Play this 2 minute podcast Last week I asked the question whether it is a good idea to ban social media sites at work.  Companies certainly couldn’t operate without telephones and in the future, companies won’t be able to operate without social media.  Employees can waste time on social media just like they can waste time on the phone. Now I’m going ask the same question, but in a different way.  Not whether it’s a good idea to ban social media at work, but whether it’s even possible to ban social media at work. Much of social media is created by cell phones and not just by computers. ...
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SHOULD SOCIAL MEDIA BE BANNED AT WORK?

Play this 2 minute podcast In 1876, at the age of 29, Alexander Graham Bell invented the telephone.  A few short years later companies of all sizes were using phones in their businesses. When phones were being introduced, do you think some bosses were saying, “We better not have a phone because some of our employees may use them to make personal calls?  Since I wasn’t there, I really don’t know, but some how I doubt it. Now look around your office.  There are phones on every desk.  Are they sometimes used for personal phone calls?  You bet they are.  Are companies threatening to yank...
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SOCIAL MEDIA–DON’T RUN AWAY YOUR FRIENDS

Play this 2 minute podcast Have you ever gone out on a Saturday night to a party to get away from work and all its pressures—only to be followed around by some insensitive jerk whose determined to discuss business whether you want to or not?  Does this make you like him?  Even more importantly, will this lead you to do business with him? That is how some people act with social media. I have a business and Facebook friend who was unemployed for some time.  When he finally landed a job, he invited me to join his company Facebook page.  I had no interest, so I ignored his request.  That didn’t...
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HOW TO GET THE MOST OUT OF LINKEDIN RECOMMENDATIONS

Play this 2 minute podcast Have you ever looked at your LinkedIn Status updates and seen anything like this? “John Doe was recommended by Bill Smith.”  Then directly under that you see, “John Doe recommends Bill Smith.” Now isn’t it clear John called Bill & said, “If you recommend me, then I will recommend you.”  Does this instill confidence in you that John & Bill do good work? I call this a “circular” recommendation.  If the primary purpose of LinkedIn is to build credibility, I don’t think resorting to a “swap” to get people to say nice things about you...
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SOCIAL MEDIA FOR B2B IS POWERFUL

Play this 2 minute Podcast   The number one question I get asked is, “Does social media work for businesses selling to other businesses? I have been a business owner for 40 years.  I with my brother, Martin, have operated a retail clothing store, a furniture store, a rent-to-own business, an outsourcing company, & a collection agency.  The one thing they all have in common is we spent a fortune on sales & marketing…TV, radio, newspaper, trade shows…big budgets.  A few months ago, Phyllis Neill & I started WeMentor Social Media Marketing to help companies develop social media...
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OH NO! THEY’RE NOT FOLLOWING ME ON TWITTER OR FACEBOOK

Play this 2 minute podcast I always make a point to thank friends when they do a favor for me.  It takes a few extra seconds, but my mother taught me the importance of a heartfelt “thank you” & I feel guilty if I don’t. So when a friend of mine tweeted a link to one of my podcasts, I sent her a direct message to thank her.  Wow, I was surprised to discover she wasn’t following me so the direct message bounced back.  For a moment I got my feelings hurt.  But then after a moment of reflection, I determined that wasn’t fair to her or to me.  Did this mean she didn’t like me? ...
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IF YOU WANT TO BE FOUND–TRY LINKEDIN

Play this two minute podcast I received the e-mail while I was attending the National Speakers Association meeting in Phoenix & I had to rub my eyes to believe it.  I have a very dear friend who is a retired doctor.  One day she told me she wanted to go back to work part time, but wasn’t about ready to go out & look for a job.  She said, “I’m a highly qualified professional.  I’ve never prepared a resume in my life and I’m not going to go out & beg for employment.” I convinced her to set up a profile on LinkedIn and add some connections, but told her she needed to...
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LINKEDIN–HIDE YOUR CONNECTIONS OR NOT?

Play this 2 minute podcast I received a call on my voice mail from the marketing director of a large professional firm where I had trained their managers on LinkedIn. She said the firm is making serious progress on developing their LinkedIn program, but one of the partners was recommending everyone in the firm be required to hide their connections.  She wanted to know what I thought before they made their decision.
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SOCIAL MEDIA MAKES YOU FEEL GOOD

Play this 2 minute podcast   The How of Happiness, a book written by Sonja Lyubomirsky, has changed my life. Sonja is a scientist and she’s studied & measured all the things that make people happy.   She says most people mistakenly think that wealth, beauty, & fame are the keys to happiness.  But she says it’s actually the little things we do every day that make the difference. She’s identified twelve techniques that increase happiness & asks her readers to select two or three they think might work for them. One of the techniques I chose is to practice acts of kindness—doing...
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FACEBOOK–SAVE BIG BUCKS

Play this 2 minute podcast My business partner, Phyllis Neill, at WeMentor Social Media Marketing & I were off to visit with John Montgomery at Big Communications.  John & I have become good friends through his community volunteerism. John is a great advertising guy & I wanted Phyllis to meet him.  I had never been to John’s office, so I was startled but not surprised to see a big mannequin of the old Shoney’s Restaurant Big Boy at the front entrance.  Big Boy…Big Communications…I got it. We sat down with John & he told us about his varied clientele ranging from Ringling...
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