Currently Browsing: Social Media

I ADMIT IT–I LIKE FACEBOOK

Play this 2 minute podcast This is embarrassing to admit.  I actually like Facebook.  There, I’ve said it. Almost every one of my contemporaries…particularly my male friends tell me.  “Facebook is a waste of time.  Don’t people have anything better to do?  I really don’t care that someone had a pizza for lunch or they walked their dog.” Well, I didn’t understand Facebook at first either, but I get it now. Actually, the first time I got on Facebook a couple of years ago & invited some friends, I got a jolt of the possibilities.  Within one day, I received an acceptance from...
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IS IT POSSIBLE TO DO ALL SOCIAL MEDIA WELL?

Play this 2 minute podcast I got this e-mail from a business friend & at first I was taken back.  He said, “That 164 million number you sited is HUGE.  However, I Googled Windows Live Profile ‘David Sher’, & couldn’t find you.  What’s up with that?” Well, I just didn’t know how to respond. To give some background, I recently published an article in the Birmingham Business Journal titled, “The Ten Things Businesses Need to Know about Social Media.” For item number two, I stated, “Social Media is not just Facebook & Twitter.  LinkedIn has over 75 million...
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SOCIAL MEDIA–I FINALLY GET IT

Play this 2 minute podcast   A good business friend stopped me before the meeting.  He knows I’m heavily involved in social media & he couldn’t wait to tell me he wasn’t going to get sucked in. He said when CB’s were the big thing and everyone had a “handle,” he cleverly avoided that nonsense because he knew it was just a fad.  Well, he has totally underestimated social media.  Not only is social media here to stay, it is a game changer. I contend that the creation of the computer & the Internet is right up there with the discovery of the wheel, the invention of the printing...
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SOCIAL MEDIA OUTSOURCING–YOU DO WHAT?

Play this 2 minute podcast   It seems like everywhere I go, people ask, “Now tell me again, what is it you do?” My partner, Phyllis Neill, & I got interested in social media a little more than two years ago and then in August of 2009 we hooked up to start WeMentor Social Media Management. Social media for business is so new there was no business model for us to follow.  If someone tells you they have a five year successful track record with social media, please hide your belongings. So Phyllis & I played around with our business model until we hammered out something that really works. When...
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HOW A TWO YEAR OLD TAUGHT ME EVERYTHING I KNOW ABOUT NETWORKING

Play this 2 minute podcast  I walked into the room, looked around, & there was my two year old grandson playing with a toy steam engine in the corner of the den.  He looked up, saw me, a huge smile spread across his face, & he yelled at the top of his lungs…”D is here, Mama, D is here!”  Then he leaped to his feet, ran across the room, & hugged my legs.  I think he was really glad to see me. Well, there you have it.  Everything you need to know about networking from a two year old.  It seems like many people in life & on the Internet are only focused on themselves. ...
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WAS MY SOCIAL MEDIA RESPONSE APPROPRIATE?

Play this 2 minute podcast   I give a lot of speeches about social media and how it helps people build relationships.  I gave a social media talk a couple of weeks ago emphasizing how many people are in my LinkedIn network, my number of Facebook friends, how many followers I have on Twitter and so forth….emphasizing that social media has given me the opportunity meet a lot of new people. A couple of days after that presentation I received an e-mail from one of the participants.  She said she’s on the board of a nonprofit organization and “since I have everyone in Birmingham on my...
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IT TAKES A BIG MAN TO ADMIT HE MADE A MISTAKE

Play this 2 minute podcast   My meeting wasn’t going well.  I was making a presentation to a company about creating and executing a social media strategy.  In the meeting were two young men.  One was the “Internet Manager” and the other was the “Web Master.”  They were responsible for social media in addition to the twenty other jobs they had at the firm. Actually they were doing fairly well, but their efforts were not consistent and were not necessarily producing much in the way of results. I was in a somewhat awkward position.  I felt that my partner, Phyllis Neill, and I could...
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A LINKEDIN DILEMMA

Play this 2 minute podcast   I usually have a strong opinion about the proper etiquette on LinkedIn, but I’m stumped on this one. I feel I’m generally right, but feel badly about my choice.  I received an invitation request from someone in my LinkedIn network.  His note said, “Would you mind passing this along to Mr. Doe?  I would really appreciate it.”  He included a sales pitch for himself & his service. However I had only met the sender once at a meeting & really didn’t know him.  After that meeting, he sent me an invitation to join his LinkedIn network & I accepted. ...
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CAN YOUR BUSINESS MAKE MONEY WITH SOCIAL MEDIA?

Play this 2 minute podcast Todd Snapp, the Digital Media Manager at TekSouth, could hardly contain his enthusiasm.  He was telling me & Phyllis Neill, my partner at WeMentor, how social media had caused his business to take off. Of course Phyllis & I enjoyed hearing his story since the number one question we are asked is, “Can my business make money with social media?” or stated another way, “How do you get a return on investment with social media?” Here are Todd’s comments in his own words: “We have a web-based training system which for a few years had moderate success in...
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THIS IS HOW SOCIAL MEDIA IS SUPPOSED TO WORK

 Play this 2 minute podcast I opened my LinkedIn invitation & it included a note that said, “Hi David, I’m sitting here next to George Whitson & he tells me you trained him on social media & LinkedIn.  Would you join my LinkedIn network?”  I accepted his invitation & immediate received a note back from him saying, “I’m the sales manager at my company & I’m looking to hire someone to help us with social media.  Would you please give me a call? Wow!  That felt really good, so naturally I did as directed & called him first thing the next morning. He answered...
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