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A SOCIAL MEDIA LOVE AFFAIR

Posted by David Sher in LinkedIn, Social Media, TwitterMar 21st, 2011 | No Comments
I’ll never forget the first time I laid eyes on Phyllis Neill, my business partner.  It was August 5, 2009 at 7:59am at Starbucks in Vestavia.  She was sitting patiently at the table near the front window working on her Blackberry. She sent me a message through Twitter saying she was following me.  Since we were both interested in social media, I followed her back.  Then I went to LinkedIn to learn more.  I saw she was a high level marketing person who held top positions in major research and technology firms and lived in Birmingham.  So I asked her into my LinkedIn network.  She accepted...
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WITH SOCIAL MEDIA–YOU’RE BUSINESS CAN’T SUCK

Posted by David Sher in Blogs, Facebook, Social Media, TwitterFeb 21st, 2011 | No Comments
Play this 2 minute podcast Last summer I flew to Orlando to attend a convention.  I arrived in Orlando in the heat of the day, took a fifty minute cab ride to the Marriott World Center that cost almost as much as my Southwest Airline ticket, & was shocked to see a hotel check in line that wrapped around the lobby.  I was not happy.  The World Center is a first class hotel & I felt it was inexcusable to have such a long wait. So I pulled out my Blackberry & tweeted my dissatisfaction.  By the time I got to my room, I received a response from the Marriott apologizing. There was a...
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YOU CAN’T COMPETE WITHOUT THIS SOCIAL MEDIA PLATFORM

Posted by David Sher in Blogs, LinkedIn, Social Media, TwitterJan 10th, 2011 | No Comments
Play this 2 minute podcast I’ve taught hundreds of people how to use LinkedIn & I’m amazed how few of them make an effort to take advantage of one the most powerful business tools ever invented.  Now I admit LinkedIn is no fun.  LinkedIn is work.  But who said everything you do in business has to be fun?  If your competitors uses LinkedIn & you don’t, then you’re going to get left behind.  And people are beginning to wake up. LinkedIn has grown to 85 million members; one million new member every nine days; one new member every second. And look at the demographic on LinkedIn:...
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WOULDN’T IT BE NICE TO KNOW EVERYTHING?

Posted by David Sher in Big media, Internet, Social Media, TwitterDec 13th, 2010 | 3 Comments
Play this 2 minute podcast My partner, Phyllis Neill, & I are from different generations.  There’s about a twenty-five year difference in age.  She would probably want me to tell you I’m the older one. The first thing I do when I get up in the morning is run outside & grab the newspaper.  I read the newspaper from front to back so I don’t miss a thing.  At the end of the day, I turn on the TV & watch the 5:30 national news on one of the traditional TV networks.  At 10:00, I often watch the local news. Phyllis never reads the newspaper.  And she doesn’t watch TV news. ...
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I’M SICK OF HEARING ABOUT SOCIAL MEDIA PRIVACY

Posted by David Sher in Facebook, Google, Internet, LinkedIn, Social Media, TwitterNov 22nd, 2010 | 1 Comment
Play this 2 minute podcast I will gag if I see another media story about protecting your privacy on Social Media.  The media is always screaming, “Be careful of your connections on the Internet.” About a hundred people a day get killed in automobile accidents in the U.S.  However, I don’t hear the media suggesting you shouldn’t travel by car. Here’s an e-mail I received from a Facebook friend who before hooking up on Facebook I had never met.  “We’ve recently been asked to handle social media training/coaching for a few clients & we are so busy with  our brand marketing and...
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FACEBOOK IS NOT LINKEDIN IS NOT TWITTER

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterNov 15th, 2010 | No Comments
Play this 2 minute podcast    I will create some disagreement on this post, but I feel strongly about it and since this is my space, I get to have an opinion. Whoever came up with the idea of being able to post your social media updates onto one site and then have it populate on all of them at once basically screwed up.  Okay, it’s not the aggregator’s fault; it’s the user.  Let’s talk about Facebook, LinkedIn, & Twitter.  It’s true all three have an area to post updates.  However, Facebook is a social site; LinkedIn is a business site; & Twitter is totally different from...
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THE ONE RIGHT WAY TO DO SOCIAL MEDIA

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterOct 25th, 2010 | No Comments
Play this 2 minute podcast Okay, so there’s no one right way to do social media.  What works for one person or business won’t work for another.  That’s why it’s so important to have a goal & then match your strategy against that goal. However, there are a lot of “experts” who tell you exactly how social media should be done & criticize you if you don’t do it their way. Take the decision as to whether you should know everyone in your LinkedIn network.  LinkedIn recommends you have a relationship with your connections.  However, I attended a break out session at the National...
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IS IT POSSIBLE TO DO ALL SOCIAL MEDIA WELL?

Posted by David Sher in Facebook, LinkedIn, Social Media, Twitter, YouTubeSep 27th, 2010 | 1 Comment
Play this 2 minute podcast I got this e-mail from a business friend & at first I was taken back.  He said, “That 164 million number you sited is HUGE.  However, I Googled Windows Live Profile ‘David Sher’, & couldn’t find you.  What’s up with that?” Well, I just didn’t know how to respond. To give some background, I recently published an article in the Birmingham Business Journal titled, “The Ten Things Businesses Need to Know about Social Media.” For item number two, I stated, “Social Media is not just Facebook & Twitter.  LinkedIn has over 75 million...
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HOW A TWO YEAR OLD TAUGHT ME EVERYTHING I KNOW ABOUT NETWORKING

Posted by David Sher in Facebook, LinkedIn, Social Media, Traditional Networking, TwitterSep 6th, 2010 | No Comments
Play this 2 minute podcast  I walked into the room, looked around, & there was my two year old grandson playing with a toy steam engine in the corner of the den.  He looked up, saw me, a huge smile spread across his face, & he yelled at the top of his lungs…”D is here, Mama, D is here!”  Then he leaped to his feet, ran across the room, & hugged my legs.  I think he was really glad to see me. Well, there you have it.  Everything you need to know about networking from a two year old.  It seems like many people in life & on the Internet are only focused on themselves. ...
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WAS MY SOCIAL MEDIA RESPONSE APPROPRIATE?

Posted by David Sher in Facebook, LinkedIn, Social Media, TwitterAug 30th, 2010 | 5 Comments
Play this 2 minute podcast   I give a lot of speeches about social media and how it helps people build relationships.  I gave a social media talk a couple of weeks ago emphasizing how many people are in my LinkedIn network, my number of Facebook friends, how many followers I have on Twitter and so forth….emphasizing that social media has given me the opportunity meet a lot of new people. A couple of days after that presentation I received an e-mail from one of the participants.  She said she’s on the board of a nonprofit organization and “since I have everyone in Birmingham on my...
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