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I REALLY LIKE SOCIAL MEDIA

Play this two minute podcast   I really really like social media.  I know that this should come as no surprise, but I can’t quite get over how much Facebook, LinkedIn, & Twitter have enriched my life and broadened my friendships. Recently I had a close friend take me aside and tell me she thought one of my posts on Facebook was a little too personal.  I thought about it and decided to ask my Facebook friends if they agreed. I posted that I had received a massage at the Birmingham School of Massage.  I had lots of responses…more than you would ever imagine and thankfully everyone thought...
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SOCIAL MEDIA–IT’S ALL ABOUT THE PEOPLE

Play this 2 minute podcast I stepped into the shower at the YMCA after my morning swim.  There was an older gentleman there, probably in his early eighties, who I had seen at the Y from time to time. He saw me walk in & said, “There’s this woman I see regularly in the pool.  She’s always so sad and wants to talk.  She tells me how lonely she is…that she lost her husband and has no one to speak with.  She then starts crying.  You can’t walk away.  You have to talk with her.” Then he went on to tell me how important people are.  He said there’s nothing worse in life than...
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SOCIAL MEDIA–YOUR SURVIVAL DEPENDS ON IT

Play this 2 minute podcast   I had lunch recently with a life long friend.  We hadn’t talked in a good while so it was great catching up.  He asked what I was doing and I told him I was working with a partner, Phyllis Neill, to help companies make money using social media.  He didn’t have the foggiest idea what I was talking about.  So I set about explaining LinkedIn, Facebook, Twitter, Blogs, you know, all the usual suspects. I told him about writing a profile on LinkedIn, building up your connections, joining groups, answering questions.  I explained how he could make & build new...
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TWITTER ON LINKEDIN – A GOOD IDEA GONE BAD

Play this 2 minute podcast   What a great idea.  Now you can automatically post your Tweets to LinkedIn & vice versa.  But this upgrade has made a real mess of viewing status updates on LinkedIn. I get great value from LinkedIn.  I enjoy Facebook & play around with Twitter, but LinkedIn is the one social media platform that helps me every day in business.  LinkedIn lets me tell my business contacts what’s going on with AmSher & WeMentor.  My LinkedIn posts talk about our company honors, successes, and achievements. The LinkedIn status updates allow me quickly & easily to...
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LOVE AT FIRST TWEET

Play this 2 minute podcast   This is not your typical love story because I have been happily married for 43 years.  It started in July with a notice from Twitter that I was being followed by Phyllis Neill, a woman I didn’t know…which certainly is not unusual for Twitter. I quickly reviewed her profile and saw she was a business person living here in Birmingham, so I clicked to follow her.  Being curious, I then searched her LinkedIn profile & invited her into my network. She quickly accepted & asked to meet for coffee.  The plot thickens.  I met Phyllis at Starbucks in Vestavia...
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THE MORE YOU HELP OTHERS…THE MORE THEY WANT TO HELP YOU

Play this two minute podcast    I was rushing out the door, heading for a workout, when I got a call on my cell.  It was from a business owner friend who had a problem.   He was being audited by Federal wage & hour & he was looking for an experienced attorney who specializes in that area of the law.  He said, “I know you have lots of connections,” and I was wondering if you know a lawyer you could recommend.”  Fortunately I hadn’t had a need for wage & hour counseling, but I had recently talked with a client who was having the same issue.  I called him and he, indeed,...
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A RICHER LIFE BECAUSE OF FACEBOOK & SOCIAL MEDIA

Play this two minute podcast   It’s with mixed emotions that I make these comments.  I had one of those weeks that was happy beyond belief.  My daughter Melanie delivered my first granddaughter and my wife, Ina-Mae, and I celebrated our 43rd wedding anniversary.  Two positive powerful events that make you appreciate and understand how great life can be.  I posted my blessings on Facebook and immediately heard from many of my Facebook friends with notes of congratulations and best wishes.  But somehow, I felt badly…because some of my friends are having a difficult time.  One is going...
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LINKEDIN, FACEBOOK, & TWITTER FOR FIRST OF MIND AWARENESS

Play this two minute podcast   I walked into the crowded room at the Birmingham Business Journal breakfast and heard, “Hi David.”  “Hello, David.”  How you doing, David?” I was a little bit overwhelmed.  I’ve been a good networker through the years, and I’ve worked really hard at social media, but I never expected anything like this.  And you may be asking, how I know it is social media that has turned up the volume.  Actually, it’s pretty obvious.   One person came up to me and said.  “Wow, you’re really active on LinkedIn.  Then the guy standing next to him said…LinkedIn? ...
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HOW MUCH NETWORKING IS TOO MUCH?

Play this two minute podcast   All right…this is my third and last post about my house painter friend who has avoided the recession and actually grown his business using traditional networking and social media like LinkedIn.  Unless, of course, he comes up with another brilliant idea I feel compelled to share with you.  His name is Ben Zito from Cherokee Hills Painting Company.  I’d been asked to speak to the Homewood Chamber of Commerce on How to Use Social Media to Build Your Business.  The best way to illustrate what works is to give a real life example.  What better way than to invite...
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YOUR BUSINESS IS INVISABLE IF YOU’RE NOT ON THE INTERNET

There was a time when you could count on the Yellow Pages or your Web Site to to drive traffic to your business–no more. Play this two minute podcast
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