FACEBOOK–SAVE BIG BUCKS

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My business partner, Phyllis Neill, at WeMentor Social Media Marketing & I were off to visit with John Montgomery at Big Communications.  John & I have become good friends through his community volunteerism.

John is a great advertising guy & I wanted Phyllis to meet him.  I had never been to John’s office, so I was startled but not surprised to see a big mannequin of the old Shoney’s Restaurant Big Boy at the front entrance.  Big Boy…Big Communications…I got it.

We sat down with John & he told us about his varied clientele ranging from Ringling Brothers & Disney on Ice to our Convention & Visitors Bureau & the Birmingham Airport. 

But as might be expected, the conversation quickly transitioned to social media.  John said he was an early adopter of Facebook, but then he made a comment I never expected.

He said he has saved Big Communications a fortune since he’s gotten active on Facebook.  He said, “Us advertising people, we feel it’s important to be out & about…to see & be seen.  I was always attending receptions & dinners; taking people to lunch; entertaining; going a mile a minute.

Then my life circumstances changed.  I became a new dad & my home responsibilities increased.  I couldn’t be out of the house every night.  So I started spending my time on Facebook.

I found I could sit on my couch & keep up with my friends, see what was going on, and expand my Rolodex.  Then I noticed an interesting thing.  I found I was being more effective at work & saving thousands of dollars.”

John opened my eyes to some Facebook strengths I’d never thought about.  But who am I to argue with a better home life, stronger business connections, & saving money?

This is David Sher your WeMentor Guy saying it’s not what you know, but whOO you know.