IF YOU’RE NOT ON FACEBOOK…YOU DON’T EXIST

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 It was years ago.  The fellow on the phone said, “I’ll just fax it to you.”  I went, “Uh oh.”  I didn’t own a fax machine.  It quickly dawned on me it was time to pay the big bucks and buy one.

 Then a few years later, a prospect said, “I’ll send you an e-mail.” That was another, “Oh no,” moment.  I didn’t have e-mail at the time.  By the way, when I finally got e-mail, I was so busy, I made the commitment I would only check it once a week.  That didn’t last long.

 Technology embarrassments just kept on coming.  How about the potential client who said, “That’s alright, I’ll just check you out on the Internet.”  Oops.  Must be time to build a Web site.

 Or how about this one?  I showed up for a lunch appointment and my client wasn’t there.  He had sent me an e-mail that he needed to cancel.  Since I wasn’t in the office that morning, I never saw it.  He just assumed I had a Blackberry.  So I bought a Blackberry.  Now I’m totally addicted to it and my wife bops me on the head every time I look at it.

 Okay, what’s next?  Well, this time I’m actually prepared.  I was talking with a friend about learning how to improve my swimming skills.  He gave me the name of a swimming coach and told me to find her on Facebook.  He just assumed I would know what to do.  Well, this time I was actually ready.  However the proposed swim coach wasn’t ready.  She was not on Facebook.  Not good for her or anyone else who’s not active with social media.

 Let’s face it…no one uses the yellow pages any more.  And a Web Site isn’t going to get you where you want to go.  If you’re not on social media, you probably don’t exist.

 This is David Sher your e-Networking guy saying it’s not what you know, but whOO you know.

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