LINKEDIN, FACEBOOK, & TWITTER FOR FIRST OF MIND AWARENESS

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I walked into the crowded room at the Birmingham Business Journal breakfast and heard, “Hi David.”  “Hello, David.”  How you doing, David?” I was a little bit overwhelmed.  I’ve been a good networker through the years, and I’ve worked really hard at social media, but I never expected anything like this.

 And you may be asking, how I know it is social media that has turned up the volume.  Actually, it’s pretty obvious.   One person came up to me and said.  “Wow, you’re really active on LinkedIn.  Then the guy standing next to him said…LinkedIn?  You should see what he does on Facebook. 

 It’s quite embarrassing for me to share this story with you because it makes me sound boastful.  But one of the primary business goals of these social media platforms is to increase your visibility.

 No one has an interest in your product or service until he or she has a particular need.  Maybe their customers are paying on time, but then one day a large balance client doesn’t pay.  Well, who do you want them to call?  When they ask themselves that question, I want them to think of David Sher & AmSher.

 Or if someone is trying to build his or her business & decides they want some LinkedIn training or help in developing a social media strategy, I want them to think of me.

 I know this works.  The day after the BBJ breakfast, I received an e-mail that said, “We have a client who owes us about $27,000.  I’m good friends with an attorney, but I wanted to check with you before retaining him.”  I never would have received this inquiry without LinkedIn.  How do I know?  It came from a fellow who I’ve met once or twice who I invited into my LinkedIn network.  His e-mail came through LinkedIn.  He wouldn’t have thought of me nor had my contact information without LinkedIn.

 My advice is if you want to increase your visibility and first of mind awareness—develop a social media strategy.  This is David Sher, your e-networking guy, saying it’s not what you know, but whOO you know.

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