SOCIAL MEDIA–YOUR SURVIVAL DEPENDS ON IT

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I had lunch recently with a life long friend.  We hadn’t talked in a good while so it was great catching up. 

He asked what I was doing and I told him I was working with a partner, Phyllis Neill, to help companies make money using social media.  He didn’t have the foggiest idea what I was talking about.  So I set about explaining LinkedIn, Facebook, Twitter, Blogs, you know, all the usual suspects.

I told him about writing a profile on LinkedIn, building up your connections, joining groups, answering questions.  I explained how he could make & build new relationships with Facebook, Twitter & blogs.  I was having the best time…when he stopped me in mid sentence.

 He said, “I know this sounds negative, but this looks like a lot of work & I don’t really don’t want to learn all this new stuff.” 

I had a quick flashback to my wife’s Mom who passed away a couple of years ago.  She lived in Florida & we’re in Birmingham.  My wife & I did everything in our power to try to educate her on using the computer & e-mail, but she resisted.  She kept saying, “I’m just too old.”

 Now, here I am, sitting across from a close friend who is actually a few years younger than me & he’s basically telling me the same thing.   

 My friend is a seasoned business person.  He has always learned & grown as times have changed.  Now here we are at the dawn of the biggest communications & business revolution since the introduction of the Internet, & he’s decided to give up.

 Social Media is not optional.  No one in business will survive without it.

 We will be invisible without the Internet.  No one will be able to find us on the Internet without social media.  This is David Sher your WeMentor Guy saying it’s not what you know, but whOO you know.