THIS IS HOW SOCIAL MEDIA IS SUPPOSED TO WORK

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I opened my LinkedIn invitation & it included a note that said, “Hi David, I’m sitting here next to George Whitson & he tells me you trained him on social media & LinkedIn.  Would you join my LinkedIn network?” 

I accepted his invitation & immediate received a note back from him saying, “I’m the sales manager at my company & I’m looking to hire someone to help us with social media.  Would you please give me a call?

Wow!  That felt really good, so naturally I did as directed & called him first thing the next morning.

He answered the phone & started talking about his company.  He said his salespeople were way behind on social media & he was looking to hire someone to get them up to speed.

After I gave him a opportunity to talk about his needs, I started to tell him about my background & qualifications.

He cut me off almost immediately & said, “That’s not necessary.  I know all about you.  I have listened to your podcast & have visited your WeMentor web site.  I know all about your partner, Phyllis, have read her blog & reviewed your LinkedIn recommendations.”

To be honest, I was a little taken back.  I know this is how social media is supposed to work, but I have never seen it work so well.

I have been a small business owner most of my adult life.  As a small business owner, I spend a great deal of my time selling.  A major component of the sales process is obviously to sell yourself & your qualifications.  This is the first time I have had the luxury of skipping that step.  And what makes it better, is that I didn’t have to sell myself, others did it for me.

Now if this doesn’t show the power of social media, nothing does.

This is David Sher, your WeMentor guy, saying it’s not what you know, but whOO you know.